Real Madrid introduced a strategic agreement with the funding corporation Sixth Street and the company Legends, which specialises in stadium management and top rate experiences at fundamental occasions, "with the objective of raising the Santiago Bernabeu Stadium as a unique venue and a global benchmark for leisure and amusement".
In a deal that become ratified by its board of administrators on Wednesday, the club made reliable an agreement so that it will bring in about 360 million euros in revenue, the membership announced in a announcement.
Real Madrid reviews that with the sealed alliance, the Sixth Street agency "acquires the right to participate inside the operation of certain new organizations of the Santiago Bernabeu stadium for two decades."
Meanwhile, Legends "will make a contribution its revel in and understanding inside the operation of large stadiums and entertainment facilities, bearing in mind the optimization of the management of the Santiago Bernabeu stadium," a truth that the membership says marks "a turning point inside the history of Real Madrid."
Real Madrid president Florentino Perez's objective with the new alliance is to "notably increase the stadium's sales from both carrying and other forms of occasions." Its two new partners, international leaders in their sports, will provide "particular experiences in a stadium where multiple activities may be organised during the 12 months".
