Gerard Pique landed footballs biggest prize with Spain in 2010, but the Barcelona defender has now branched out as one of the organisers behind the inaugural Balloon World Cup.
The 34-year-old centre-half, who is regularly touted as a future president at Camp Nou, has already expanded his empire well beyond the soccer pitch with fantasy games and transformation of the Davis Cup in tennis forming part of his ambitious business portfolio.
Pique, along with Twitch and YouTube celebrity Ibai Llanos, has now become involved in a competitive version of a popular childrens game that is as entertaining as it is baffling.
As kids, the presence of a balloon in any given situation would inevitably lead to a bout of trying to stop it from hitting the floor.
And that is basically the concept behind the Balloon World Cup.
