For Leicester City winger Ademola Lookman, racism is a sign of an ignorance which he hopes will be eradicated as the next generation learn about the importance and value of diversity.
The Premier League has dedicated the latest weekend and next round of match action to their ongoing No Room For Racism initiative, which includes an extensive library of free teaching resources available via Premier League Primary Stars.
“The messages that some people send online, that’s not something that they’ve just done," says Lookman in the video below. "It’s because they’ve felt that way for a number of years.