A key part of the Premier League's No Room For Racism message is that all of us have a part to play in challenging discrimination.
And Leeds United winger Daniel James believes by reporting discriminatory behaviour wherever they see it, fans will act as a deterrent and make people think twice about their actions.
"It's so important to take action," he says. "I know players have come together and walked off the pitch before and there are protocols in place for things like that to happen when it does get really bad.